11-12-13 // The Purpose and Potential

Using social media for the Gospel

I can’t tell you how many times a conversation has started from something I have posted to Facebook, Twitter or Instagram. Someone says “Hey, I saw what you posted on Facebook…”. The same has probably happened to you.

What if we harnessed the power of social media for the Gospel?

Some recent social conversations have impacted the Christian faith. Whether it is a social or political issue, a simple change of the profile picture can spark a big conversation.

Why not do this for the Gospel?

We have done research and test marketing to find that we could easily reach our entire city using social media, namely Facebook. In fact, because of the limited degree of separation we have with each other what starts here in Dallas could spread around the world. If every Christian in the city shared the Gospel on the same day it would create a social movement and could lead to conversations about the Gospel.

Think of it like this.

I love Christmas Eve services. My favorite part is when they turn off the lights and everyone lights the candle they received when they walked in. The ushers light the candle of the person sitting next to the aisle, then they light the candle of the person next to them. After a couple minutes this chain reaction ends up lighting up the entire room.

Think of that room as Facebook.

Think of that room as our city.

We can light it up and as a result light up our city with the light of Christ. And if we do light up our city with the Gospel it could set off a chain reaction in other cities and nations.

This is where you come in. All you have to do is 3 things on 11-12-13.

  1. Change your Facebook (or Twitter and Instagram) profile picture to the Gospel colors.
  2. Share our GOD IS REAL Gospel video in your news feed.
  3. Ask your friends to get involved.

The purpose is to get the Gospel to everyone in our city, into the hard to reach places. To people that are hurting but may not have the desire to attend church. This will break down barriers. If you follow the steps above you become a point of contact for a person to reach out to.

You become an agent of change in our city.

And it doesn’t stop in Dallas. Because of the nature of social media the message can spread into other cities.

People say the light of America is going out. That darkness is advancing and sin reigns. But I tell you that the light of Christ is more powerful than any darkness. And if we die to ourselves and allow Him to shine through us it will be a guiding light to lead people home.

The flame is lit and the candle is being passed to you. Will you light your candle and help us light up the room?

“You are the light of the world. A city set on a hill cannot be hidden. Nor do people light a lamp and put it under a basket, but on a stand, and it gives light to all in the house.” Matthew 5:14-15


About the Author:

Matt Cote is the Founder of Concept Church, a digital media ministry. He is the author of the book, End Game.

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